Our mission, our future

Together we make sustainable business simple

Our mission is clear: we support small and medium enterprises with their sustainable ambitions. Together we are building a future in which business and sustainability go hand in hand.

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We are the Green Otters

Meet our passionate professionals.

Wybren Kortstra

Co-founder

Rien Heuver

Co-founder

Oliver Otter

Smart AI assistant

Vision

The future is greener than today. We believe that this is the only world in which both people and nature can flourish. To prevent the depletion of our natural and social environment, we must take action now. We take you along in our vision of the future:

Successful companies make a financial profit and at the same time strengthen society and nature. Earning money is therefore not at the expense of the earth. In other words: sustainable companies are the future.

Mission

More and more organisations see the need for sustainability, but do not know where to start. We help them take the first steps and guide them in the transition to a future in which sustainability is the standard.

These are the core values of our company:

Accessible: sustainability must be low-threshold and feasible.
Transparent: sustainability is accelerated by openly sharing knowledge and experiences.
Effective: sustainability requires measures with demonstrable impact.

Our name

We often get very nice and positive reactions to the name 'Green Otter'. But then of course always comes the question "Where does that name come from?" It's like this: when we started a new company related to sustainability in the summer of 2024, we thought long and hard about a name, because it had to meet a number of requirements.

We wanted the name to appeal to the imagination, to be clearly related to sustainability and to be clear at once. So we came up with the idea of choosing an animal in combination with a color. The color was clear and for the animal we chose a typical Dutch animal that symbolizes endangered species and environmental change.

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Start with sustainability today

Create a free trial account and discover what the Green Otter can do for your organisation.

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